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Levi’s Case Study

Evaluate the external environment and its strategic implications at two levels:

Broader industry: apparel manufacturers
Specific industry: jeans manufacturers

How attractive is its industry what are the key industry forces and success factors?

Do any major manufactures of jeans (with substantial market share) have broader product offerings (e.g. jeans < 50% of total revenue) Should Levi widen their offering offerings (if so to where) based on the analysis of its competitors (both those who are focused and diversified)

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