[60 points] Based on the 2015 article, how would you evaluate GE’s strategy as it seeks to develop a new business in software?
Specifically, using the categories in the textbook (“Motivations for Diversification,” pp. 289-295), identify the top 1-2 most important contribution(s) from the new software unit to the rest of GE, and the top 1-2 most important contribution(s) from GE to the new software unit.
Next, which of the four tasks of new venture governance (pp. 296-297) is GE prioritizing with respect to its new software business, and do you agree with its choices?
Based on your analysis, do you expect that GE’s strategy of new business development in software will succeed?