3) What are the strategic challenges that Axel Springer faces in the next three to five years and how should they be addressed? In particular, what should be Axel Springers global strategy? How should Döpfner navigate the dynamics between his firms local (e.g. classifieds) and international (e.g. advertising) interests?
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Analysis of Case study ” Alex Springer: Strategic Leadership of the Digital Media Transformation”
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